This Week in Social Commerce
Venture Capitalists are rushing to invest in social commerce, and recently social commerce startups have raised a combined total of over $300 million.
This infographic shows some of the numbers of social commerce in a pleasing format.
Pinterest seems to be exceeding the hype, but we are still wondering exactly what it will do for social commerce. Mashable has reported that initial numbers are coming in for e-commerce site Wayfair, and are looking good. Pinterest is a fairly unique concept for a social networking site, so there’s a lot of room for innovation there in the social and e-commerce industries.
Of course, as the major player in social media, Facebook continues to get more social commerce attention than the rest of the social networks combined.
Social Commerce Today reports that exclusives are the key to f-commerce success.
Eventbrite, the fast-growing ticketing startup, has released a study saying that Facebook is the best place to promote events. Well done social integration is quickly becoming an essential aspect of e-commerce marketing.
All Facebook released a report showing that Facebook storefronts are thriving for small and midsize businesses.
Voucher Codes created an infographic displaying the timeline of social commerce in the format of Facebook Timeline, perhaps in honor of all Facebook brand pages shifting to Timeline late last week.
What do you think of the future of social commerce? What do brands need to do in order to be successful?