This Week in Social Commerce
This was an eventful week for social commerce. An article in Bloomberg about the supposed failure of Facebook commerce (or f-commerce) sparked a wild outburst of posts from blogs across the web.
Here, Mashable provides a more neutral view on the large retailers’ f-commerce failures.
Other blogs delved deeper into the issue of Facebook commerce, taking an opposite stance from Bloomberg.
Shopigniter brought up an important point: Facebook stores won’t work if it’s just a replica of an e-commerce store. Companies have to provide a special value for the customer.
Others debated whether Facebook stores work better for smaller businesses, while Mashable provided a list of 3 Things Retailers Can Learn From Mom & Pop Facebook Stores.
This all comes at the same time that Facebook starts testing discount deals again.
In other news, Moontoast has developed a great social commerce analytics tool, just another step in determining social media and social commerce’s ROI.
Neiman Marcus has found a great way to get people excited about social commerce by combining a Facebook game app with e-commerce.
Have a great weekend!